Villas & Homestay · Genuine Results
Genuine Case Study
A small portfolio was 90% dependent on OTAs. We built a direct engine and strengthened online presence.
44%
Direct share
+48%
Direct bookings
+0.9
Review rating
-15%
OTA dependency
The property
- Type
- Villas & Homestay
- Location
- Location Confidential
- Keys
- 14
The challenge
- High OTA dependency
- No direct booking channel
- Weak online presence and reviews
What we did
01
Built a premium website and booking engine
02
Ran content and photography
03
Launched review-generation programme
04
Managed OTA listings and parity centrally
"Our direct share went from almost nothing to 44%. That alone paid for the engagement several times over."
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